Chain | Cohn | Clark marketing director earns statewide honor for MADD volunteer work
Jorge Barrientos, director of marketing and public relations for the Bakersfield-based law firm Chain | Cohn | Clark, was awarded California’s Volunteer of the Year award on May 30 by Mothers Against Drunk Driving, California, at the “Celebrating California’s Heroes” law enforcement and community recognition event in Sacramento.
Barrientos helped lead marketing, public relations and marketing efforts for MADD’s signature event in Bakersfield, “Walk Like MADD & MADD Dash 5K.” In part because of Barrientos and the rest of the planning committee, the inaugural event in September last year raised nearly $50,000 to help local innocent victims and families of drunk driving crashes, and brought together more than 700 local residents to bring awareness of the DUI epidemic in Kern County.
With the help of local media, Barrientos was able to share the stories of MADD and the effects of drinking and driving locally – including sharing victim stories – to a wide audience in Kern County. He wrote articles on the subject for local publications and organized appearances on local news segments for local MADD representatives, sponsors, and planning committee members, appearing himself on several segments.
The “Celebrating California’s Heroes” dinner and awards – hosted by MADD California, California Office of Traffic Safety and the National Highway Traffic Safety Association – was held at the Sheraton Grand Hotel in Sacramento.
You can view Barrientos’ complete profile in the awards program here.
MADD & Chain | Cohn | Clark
Chain | Cohn | Clark has worked closely with Mothers Against Drunk Driving for several years. Last year, the law firm played a vital part in planning and organizing the first-ever Bakersfield “Walk Like MADD & MADD Dash 5K.”
The event — on Sept. 20, 2015 at Park at River Walk — brought together more than 700 people and raised nearly $50,000 to fight drunken driving in Kern County. The event was also aimed to raise awareness of drinking and driving crashes in Kern County, to raise money to support local victims and their families, and to fight to end drinking and driving in Bakersfield. Other Kern County community business and organizations stepped up as sponsors for the event.
This year, Chain | Cohn | Clark is once again sponsoring the event, the second “Walk Like MADD & MADD Dash 5K,” which will be held Sept. 19, at Park at River Walk. Other sponsors include Chevron, Kern Schools Federal Credit Union, FedEx, Steps, Kern County Prosecutors Association and Brown’s Backhoe Service, Inc. Media sponsors include KGET-17, KBAK-29, KBFX-58, KERO-23 and Bakersfield Life Magazine.
For more information on the MADD walk and run, and to see how you can help fight against drinking and driving, visit the website www.walklikemadd.org/bakersfield.
Click on the article below to see a mention of the award in The Bakersfield Californian: