Video Campaign Sponsored by Chain | Cohn | Clark Aims to Raise Awareness of Safety, Enjoyment of Bakersfield’s Kern River Parkway
Chain | Cohn | Clark has helped launch a new video campaign focused on the safe use and enjoyment for all of Bakersfield’s Kern River Parkway — a paved trail over 30 miles long that runs from southwest to northwest Bakersfield used for recreational use and commuting.
The video campaign launched in conjunction with May’s “Bike Month”, an annual observation that showcases the many benefits of bicycling. Videos will be airing on local broadcast channels and throughout social media.
“We are all very lucky to have the Kern River Parkway in our community,” said Matt Clark, accident attorney at Chain | Cohn | Clark. “As an avid cyclist, who has ridden all around our state, I can assure you that the Parkway is a rare and wonderful commodity. We encourage everyone to enjoy the path, and use it safely.”
The three videos highlight the rules of using the Parkway safely, how the entire family – adults with children and pets – can use the Parkway, and lastly, how the Parkway is “a trail to enjoy together,” as the campaign slogan states.
“Our community, unfortunately, has some of the highest rates of pedestrian and bicycle accidents in the state, and the nation,” said Asha Chandy, program manager at Bike Bakersfield. “We want everyone to be able to enjoy our trails, roadways, and other paths in Kern County. Let’s share the road safely.”
Bike Bakersfield has several events planned for Bike Month, which can be seen below and on bikebakersfield.org.
The video campaign is a partnership between three local organizations. Kern River Parkway Foundation works to protect, preserve, and restore the open area around the Kern River for the benefit of the citizens of Bakersfield and Kern County. Bike Bakersfield is a local bicycle advocacy nonprofit and bike kitchen. Chain | Cohn | Clark is a Bakersfield-based accident and injury law firm, which annually gives out hundreds of bicycle lights, safety helmets, and participates in local safety campaigns. Mark Nessia is the campaign videographer.
The videos can be viewed on-demand at youtube.com/chaincohnstiles.
Several groups are coming together this year to commemorate Kern County’s Bike Month.
Bike Bakersfield, Kern Council of Governments and Kern County Public Works are working with a coalition of active transportation partners for a month of events to get people out on two wheels, The Bakersfield Californian reports.
- A kick-off celebration has local elected officials and bicycling clubs enjoy a ride of solidarity from Beach Park to the Liberty Bell.
- On May 4, Bike Month celebrates a chance to support local organizations through Give Big Kern’s day of giving. Bike Bakersfield is collecting donations now through the big day.
- A community swap meet will be held from 10 a.m. to 3 p.m. May 8 outside of Cafe Smitten, 909 18th St. Participants can set up their own table with their gear and parts to sell or trade. After the swap ends, there will be a community cruise through downtown.
- On May 19 from 6 to 9 p.m., the Ride of Silence will be held, starting at Cafe Smitten. Sponsored by Chain | Cohn | Clark, the ride honors the lives lost to traffic violence, particularly those killed while bicycling on public roadways.
- Whether you’re still working from home or headed to the office, you can participate in Bike to Work Day on May 21. From 6 to 9 a.m., Bike Bakersfield and Kern Wheelmen will set up along the Kern River Parkway with refreshments for those riding to work.
- On May 22, an alley cat/on bike scavenger hunt will be held at 11 a.m. Not to be confused with the downtown bar, participants will meet at Bike Bakersfield’s shop, 1708 Chester Ave., to kick off a race to reach checkpoints in downtown Bakersfield and the Kern River Parkway leading to Snider’s Cyclery. At the finish line, winners will be announced and prizes will be awarded. Everyone wins with food and drinks from local vendors as well as a BMX and skate jam.
- Finally a full moon ride rounds out the month on May 26. Starting at 7 p.m. at Beach Park, riders will enjoy a community sunset cruise down the Kern River Parkway to Lengthwise Brewing at The Marketplace, 9000 Ming Ave., T-1.
If you are involved in a collision while riding a bicycle, it’s important to know the steps to follow to ensure that you receive fair response from the police and collect information you may need for future legal issues. Even if you are not injured, follow this checklist as injuries can come up later.
Immediately after a crash
- Tell the driver to stay until the police arrive. If they refuse to stay or don’t provide ID, get their and the car’s description, vehicle’s license plate number and state of issue.
- Call (or ask someone to call) 9-1-1, and ask for the police to come to the scene.
- Get name and contact info for any witnesses. Ask them to remain on the scene until police arrive, if possible.
- Ask for the driver’s license and insurance card. Write down name, address, date of birth, and insurance information.
When the police arrive
- Ask them to take an incident report.
- Get reporting police officer’s name and badge number.
- If you’ve been doored, ask the officer to cite the motorist for dooring.
- Ask the officers to speak to witnesses, if possible.
- While a doctor’s report of your injury is important for insurance and/or legal action, you do not need to take an ambulance.
In the days after the crash
- Contact witnesses to ask them to email you their version of what happened while it’s fresh in their mind. Email yourself a description of what happened with relevant information and capture as much detail as you can.
- Take good photos of your injuries and any bike damage. Get an estimate from a bike shop before making repairs.
- Request a copy of the incident report from the police.
- Contact an attorney who has experience with bicycle accidents.
If you or someone you know is injured in an accident at the fault of someone else, or injured on the job no matter whose fault it is, contact the attorneys at Chain | Cohn | Clark by calling (661) 323-4000, or fill out a free consultation form at chainlaw.com.
- Bike Bakersfield raises funds for safety awareness (23ABC – May 3, 2021)
- Studio 17 Live: Chain | Cohn | Clark attorney Matt Clark speaks on bike safety, video campaign (KGET-17, NBC – May 20, 2021)
- Kern River Parkway Videos